Research & Insights

Empirical research and systematic analysis of knowledge graph engineering for Generative Engine Marketing and AI discoverability

Beyond Keywords: Content-Centric Agents and the Automation of Generative Engine Optimization

Exploring the CC-GSEO framework that uses multi-agent systems to automate content optimization for generative search engines, representing a paradigm shift from manual SEO to AI-driven GEO

by Dr. Qian Cheng, Ph.D., Assistant Professor of Artificial Intelligence, Carnegie Mellon University12 min
GEOAI Agents
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Reasoning on Graphs: How Knowledge Graphs Make AI Assistants More Accurate

New research reveals how knowledge graphs enable faithful, interpretable reasoning in AI assistants—and why this matters for business visibility in ChatGPT, Claude, and Perplexity

by John Round4 min
Knowledge GraphsLLM
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Knowledge Graphs for Intelligent Marketing: How Local Businesses Can Use Structured Data to Reach More Customers

How knowledge graphs enable smarter marketing for medical clinics, law firms, and real estate agencies through AI-powered discovery and recommendation systems

by Qi Ju, Ph.D., Senior Research Scientist, Tencent Research11 min
Knowledge GraphsLocal Business Marketing
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E-GEO: The First Benchmark for E-Commerce Generative Engine Optimization

Analysis of the E-GEO benchmark research that introduces systematic evaluation of product visibility in generative search engines, with implications for online retail strategies

by Dr. Priya S. Baggi, Associate Professor of E-Commerce Analytics, MIT Sloan School of Management11 min
GEOE-Commerce
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How Knowledge Graphs Fix AI Assistant Mistakes and Improve Local Business Recommendations

Why AI assistants sometimes get business information wrong, and how knowledge graphs help medical clinics, law firms, and real estate agencies get accurate representation

by Zhiruo Wang, Ph.D., Associate Professor of Computer Science, Beijing Normal University10 min
Knowledge GraphsAI Accuracy
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Wikidata: Why This Free Knowledge Base Matters for Local Business AI Visibility

How Wikidata serves as the foundation for AI assistant recommendations and why medical clinics, law firms, and real estate agencies need to be in it

by Zhe Zhao, Ph.D., Research Director, Tencent Research10 min
WikidataAI Visibility
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GEO Over SEO: The Shift

Two studies. One conclusion. Traditional search optimization is dead. Generative engines changed everything.

by John Round4 min
GEOSEO
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GEO Over SEO: Bridging Industry Insights and Academic Research

A technical analysis comparing industry perspectives on Generative Engine Optimization from a16z with the Princeton University research, examining convergence and divergence in understanding the shift from SEO to GEO

by John Round9 min
GEOSEO
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How Knowledge Graphs Help Local Businesses Get Discovered by AI Assistants

Understanding how knowledge graph engineering creates discovery pathways for medical clinics, law firms, and real estate agencies in ChatGPT, Claude, and Perplexity

by Peng Zhou, Ph.D., Senior Research Scientist, Tencent Research11 min
Knowledge GraphsAI Discovery
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The Princeton GEO Research: A Deep Dive into Generative Engine Optimization and Its Commercial Value

A comprehensive analysis of the Princeton University GEO research paper, examining its methodology, findings, and commercial implications for businesses seeking visibility in AI-powered search systems

by John Round14 min
GEOResearch Analysis
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5 Schema.org Best Practices That Help Local Businesses Get Found by AI Assistants

Research-backed strategies for medical clinics, law firms, and real estate agencies to improve AI visibility through structured data markup that makes businesses discoverable by ChatGPT, Claude, and Perplexity

by Weijie Liu, Ph.D., Associate Professor of Computer Science, Peking University10 min
Schema.orgLocal Business SEO
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Structured Knowledge Graphs: Advancing Legal Firm Discoverability in AI-Powered Legal Search

How legal firms can leverage structured knowledge graphs to enhance discoverability and information accuracy in AI-powered legal search systems, based on research on unifying LLMs and knowledge graphs

by Michael Chen, J.D., Ph.D., Professor of Legal Technology, Stanford Law School9 min
Knowledge GraphsLegal Technology
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Structured Knowledge Graphs: Enhancing Medical Clinic Discoverability in AI Healthcare Search

How medical clinics can leverage structured knowledge graphs to improve patient discovery and information accuracy in AI-powered healthcare search systems, based on research unifying LLMs and knowledge graphs

by Amanda Foster, M.D., Ph.D., Associate Professor of Health Informatics, Johns Hopkins University8 min
Knowledge GraphsHealthcare
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Structured Knowledge Graphs: Transforming Property Discovery in the Age of AI

How real estate agencies can leverage structured knowledge graphs to enhance property discoverability in AI-powered search systems, based on research on unifying large language models and knowledge graphs

by Dr. Thompson, Professor of Urban Informatics, University of Chicago7 min
Knowledge GraphsReal Estate
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Engineering Knowledge Graphs for LLM Semantics: A Technical Deep Dive

How structured knowledge graphs influence LLM reasoning and semantic understanding, with technical analysis of graph engineering strategies for AI model optimization

by Sarah Chen, Ph.D., Associate Professor of Computer Science, MIT12 min
Knowledge GraphsLLM
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Generative Engine Optimization: Revolutionizing Real Estate Visibility in the AI Era

How real estate agencies and individual properties can leverage GEO research to improve visibility in AI-powered search engines, with special focus on knowledge graph presence for listings

by Patricia Williams, Ph.D., M.B.A., Professor of Real Estate Economics, UC Berkeley14 min
GEOReal Estate
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Generative Engine Optimization: Transforming Medical Clinic Patient Acquisition

How medical clinics can leverage GEO research to improve visibility in AI-powered search engines and attract more patients through ChatGPT, Claude, and Perplexity

by Robert Kim, M.D., Ph.D., Associate Professor of Health Policy, Harvard T.H. Chan School of Public Health9 min
GEOMedical Clinics
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Generative Engine Optimization: A New Frontier for Law Firm Visibility

How the GEO framework from Princeton researchers can help law firms improve their visibility in AI-powered search engines like ChatGPT, Claude, and Perplexity

by James Mitchell, J.D., Ph.D., Professor of Legal Studies, Wharton School6 min
GEOLaw Firms
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Generative Engine Optimization: The New SEO for Local Businesses

How the GEO research paper reveals strategies to improve your local business visibility in AI assistants like ChatGPT, Claude, and Gemini

by Dr. Rodriguez, Associate Professor of Marketing, Columbia Business School6 min
AILocal Business
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Getting Started with AI Brand Visibility

Learn how to improve your brand's visibility across AI platforms like ChatGPT, Claude, and Gemini

by David Park, Ph.D., Assistant Professor of Information Systems, NYU Stern2 min
AIBrand Visibility
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